For many, this is just another mountain bike, with a strait
handlebar, shock absorbers, fat tires, disk brakes, and mud splashes. But for Huseyin,
his bicycle is eye candy. This is a cutting-edge bike, with a carbon frame that
weighs barely over 1000 grams. His designer, Marcus Storck, describes the
Rebelion 1.0 as “one of the lightest hardtail MTB’s in the world.”
There are many reasons why this is one of the most desirable
bikes available. The quality of the carbon weave, for example, is one of them.
I’m not a bicycle engineer, with the mechanics of a frame at my fingertips and
wouldn’t know where to start selecting a particular type of carbon fabric. But
Storck does, and, as is typical with his bikes, everything in the frame is
taken apart, examined, and redesigned. For the production of this particular
frame, Storck has taken inspiration outside the bicycle industry and has looked
at the automotive carbon manufacturing. This technology allows a combination of
lightness, stiffness, and flexibility. In the Rebelion 1.0, the brake mount is
integrated in the massive chain stays, thus allowing the designers to make the
seat stays a little more forgiving.
Huseyin, of course, couldn’t leave all of this alone, and
has added his personal touch by changing pretty much all of the components,
from the front end to the wheels and drivetrain. His drivetrain is based on the
Shimano XTR, but the crankset is a beautiful Raceface Next SL—675 grams with 3
chainrings!
The brakes are Formula R1—263 grams inclusive of rotor, master
cylinder, and brake levers, according to the manufacturer).
The wheel rims are
DT Swiss XRC330, designed specifically for disk brakes and weighing
approximately 330 grams. The fork is by Ritchey Logic.
The stem is a
beautifully sculpted carbon-fiber piece by Zipp—SL 145,135 grams.
At about 17 lbs., Huseyin’s complete bike is lighter than
many road-racing bikes. Designed to be extremely maneuverable, it can also
compete with many of them, as Huseyin proved one day by rushing down one of the
steepest descents in Marin County and passing several road cyclists along his
way. He must have felt relieved to have it made in one piece.
Huseyin Guler didn’t start out to be a bike guru. He arrived
in this country from his native Istanbul to study business administration. He
began cycling late, well into his twenties, and then only on a borrowed
bicycle. It was a means of transportation in Boston, where he lived, much
handier than calling a cab to go home at night, after work. Boston doesn’t have
a reputation for excessive friendliness to bicyclists. Yet for Huseyin, cycling
was more than just convenient—it was fun, it was a revelation, and it was the
beginning of a new stage in life. So, he didn’t just use a bicycle, he became a
cyclist: he stopped smoking, lost weight, logged in 15,000 miles a year, and
joined a pro-racing team.
He moved to San Francisco in 2002. After completing his
studies, he quit his racing team but discovered early on that wearing a
business suit wasn’t really his call and found a job at a bike shop in the
Mission District. He rapidly gained a reputation as someone who really knew his
stuff, had a predilection for the coolest gear, and understood his customers.
He also learned about running a business, actually a bicycle business, and managed
the entire shop.
That’s when, in 2005, he decided to open his own.
“I had the idea of the wings,” he says, “because, for me,
riding a bike is like having wings.” That was the beginning of BikeNüt, a
combination of practical knowledge and deep passion for anything related to
bikes.
The beginnings were not glamorous, and Huseyin was his own
sole employee, assembling bikes, setting up the store, and dealing with the
first customers. But he has expanded ever since, and now the shop is bursting
with energy.
BikeNüt sells all sorts of bikes, from road-racing machines
to children bikes with 12” wheels. The point of the shop, however, is not just
to sell but to provide clients with something entirely unique, something that
has been assembled only for them. There are lots of frames, wheel sets, and
components around the shop. The front counter displays brake calipers that have
been milled from alloys, the lightest cranksets available, handlebars, and all
of the smallest components. We see there, as a matter of course, the latest
gear. There are complete bikes hanging from the walls, but the overall
impression—the correct one, as it turns out—is that complete bikes are there
just to be taken apart and rebuilt from the ground up.
Certain manufacturers are popular at BikeNüt, such as
Storck, Giant, or Bianchi, for example. That’s only because the people at
BikeNüt truly believe in them, ride them, and own them. Now the BikeNüt Umlaut, with
its sleek, minimal frame is part
of the lineup. These are bikes that are not meant to maximize profits but to respond
to customers’ requests.
For Huseyin, service is the key characteristic at BikeNüt. I
remember one of my initial visits to the shop and the free information I was
given about the merits of carbon frames, although I had indicated that I wasn’t
going to buy anything that day. That was the beginning of my education, and, of
course, I eventually went back and bought a bike there.
Every customer is important, and there is no intimidation
factor when stepping into the shop for the first time. Buying a bike is a
process: people are not rushed into a purchase, they are educated about the
range that is available for their particular needs, from the frame selection to
each of the components. They also learn that a thorough session, or sessions,
spent on fitting the bike to their bodies and their riding characteristics is part of
this process.
BikeNüt, for Huseyin, is not a launch pad for some
stratospheric enterprise. He hopes to see some growth in the business but doesn't
see himself as a CEO, dealing with numbers rather than bikes. His future will
be with real bikes, riding them, fitting them with the coolest technology, and
also talking to customers, seeing them as people, and educating them.